Focus on theBalm Cosmetics

Focus on theBalm Cosmetics

Today's post is an exciting one as I've collaborated with Debenhams on getting to know cosmetics brand theBalm a little bit better. If you're not aware theBalm are an American cosmetics brand with quirky packaging & some really fantastic products to select from. I love that their products are cruelty free, paraben free & talc free, which makes them accessible to a wider range of audience. In the past few weeks Debenhams have now added the brand to their extensive beauty range, which is fantastic as you can now pop in store and swatch all their products. As much as I like shopping online from the comforts of my own home, being able to pop in store to actually check everything out is so much better when it comes to makeup, especially if it's a brand that's unfamiliar. I've been sent out a box of different goodies from theBalm, so I've now had the opportunity to try a bit of everything from them & I can safely say that I'm impressed overall. Let's get started so I can talk you through each of the products and show you the everyday makeup look that I've created at the end of it all... 


Focus on theBalm Cosmetics

First up I'll focus on the two base products, which I was completely unaware of... Did anyone else know that theBalm actually stocked primers & foundations? When I first came across the Time Balm Face Primer* £23. I was worried I wouldn't get on with this kind of silicone primer because they tend to feel heavy on the skin. Since this primer is fortified with Vitamin A, C and E, it actually feels quite lightweight and almost undetectable on the skin. I use a pea size amount mostly focusing on my t-zone including the nose & chin, because that's where my makeup tends to fade away. The primer is fantastic for giving my skin that smoothing effect & minimising pores. In terms of making my makeup last longer I'm not convinced just yet, but it does keep my t-zone oil free for longer so can't really complain.

Out of the two different foundation options the brand have to offer, I ended up picking out the Balm Shelter Tinted Moisturiser* £19.50 because I just love light coverage bases. This tinted moisturiser evens out my skin tone perfectly and feels as if I'm not even wearing any makeup at all, which I just love. I do need to wear a separate under eye concealer for my dark circles, along with having to set it with powder lightly but I'm so happy with the coverage it provides. It's the perfect every day kind of 
foundation for me, not to mention that it's easy to blend out so I'm saving time applying it too. I honestly don't have a negative thought on this product.

Now it's time to move onto the eyes & I'll start off with the Put A Lid On It Eyelid Primer* £16.50 (catchy name right). I've never tried an eyeshadow primer like this before, it has the strangest consistency... more like a balm rather than a primer. The instructions suggest letting the primer set for a few minutes before you start applying your eyeshadow, which makes perfect sense considering the texture. The good news is that it actually works quite well, it improves the pigmentation in my eyeshadow & it also keeps any kind of creasing at bay for over 6 hours. 

Next up I've got the Overshadow Sexpot in shade You Buy, I'll Fly* £13... The name of this I'm not exactly keen on but I guess that's just theBalm showing their fun side. The product inside though is definitely worth taking note of. It's a loose mineral eyeshadow, very similar to an eyeshadow pigment, so yes it can get messy at times but that's a known fact with loose products. What I love most about this warm copper shade is the fantastic colour pay off & just how wearable this particular 
shade is. Works so well on its own but also adds a gorgeous shimmery finish to a smokey eye. I do recommend you apply this using a wet brush because it can be a touch too glittery if used dry & will end up all over your face otherwise. Other than that it's beautiful and great quality too... 

Next up I've got my favourite product of the bunch and that is the Autobalm Hawaii Face Palette* £16.50. This handy compact holds two different eyeshadows (a matte & a shimmer), a blush along with a matte highlighter. There's a mirror included too so it's the perfect travel kind of palette. I love the two eyeshadow shades, a shimmery taupe & a matte dark purple... These are right up my street and perfect for this time of year especially. The blush is a vibrant rosy shade and again pigmentation is great, so much so that you actually need to use a light hand to avoid looking like a clown. The matte highlighter again is great for using to set my under eye concealer and even as an eyeshadow base before I start working on a smokey eye. There's actually nothing I don't like about this little palette, it's fab.

I also got sent the Crease, Love & Happiness Brush Saver* £23.50 (phew long name for a brush) to use along with the eye products, which is a dual ended eyeshadow brush. On one end it has a small tapered crease brush & the other end is a smudger brush. I have to be completely honest here and say that this is definitely the disappointing product of the bunch. Trying to create a simple eye makeup, took a lot longer than it should have using the brush, since I found it so difficult to work with. The fluffy crease brush on one end is particularly disappointing as I just don't find it 'fluffy' enough to actually use it for blending. Im sorry theBalm but for the price there's definitely better brush options out there. 

Lastly I've got the Cheater Mascara* £15 (another catchy name), which I used to complete my makeup look. This mascara has a typical fibre brush and it claims to add volume, thickness & also lengthen the lashes. I'm usually not a fan of fibre brushes (I find that I end up with more mascara around my eyes than on my lashes when I use one) but this isn't actually too bad. I love that it has a really deep black colour to it, which darkens the lashes. Not to mention that it does add volume & length as it claims to do. It hasn't converted me from my love of plastic wands but it's a nice change for the time being.

Focus on theBalm Cosmetics

So as you can see I've created a really simple, everyday kind of makeup look with a light, dewy base, a touch of colour in the eyes topped off with natural lips. On the eyes I used the matte dark purple shade in the crease for some definition and added some shimmer with the Overshadow shade on the rest of the eyelid. I skipped on contouring to really make the blush stand out and I added a touch of highlight using theBalm Mary Lou-Manizer (I won this in a giveaway a few weeks back & I absolutely love it). Apart from using all the products I was sent to create the look, I also had to add in a few of my own such as concealer for my dark circles, tinted brow gel to tame the brows, powder to lightly set the tinted moisturiser & a pinky nude lip liner for a touch of colour to the lips: 
- Collection Illuminating Concealer 
- Benefit Gimme Brow 
- NYX HD Powder 
- Rimmel Exaggerate Lip Liner (Eastend Snob) 

I loved the finished result & found this kind of makeup look very comfortable to wear through a busy day of work. It lasted well most of the day, slight fading or creasing here & there but nothing to cry home about. Overall I've been so impressed with theBalm as a brand and I look forward to trying more from them in the future. I'd love to hear your thoughts on the brand... Have you tried anything from them before? If so what's your favourite product?


*PR samples sent for review

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